Xalapa is a city of about one million people. It is a University city. Many young people from all over the country go there to study. This is a great place to reach young people.
There are many Indian villages surrounding Xalapa. I am told that most of them do not speak Spanish.
The dominant religion is Catholic. Many people though, are into a new religion called “El Santo Muerte” where they actually pay patron and worship “death”.
There are several little towns surrounding Xalapa, where there is much superstition and a lot of witch craft.